Sunday, August 11, 2013

Girlfriend


Justin Bieber's
Girlfriend Fragrance Commercial

The Girlfriend Fragrance Commercial is any beliebers dream. I know this because, well, I am a belieber. This commercial is the slight glimpse of what a girls life would be like, being Mrs. Bieber. The commercial portrays different scenes of what Justin's and his girlfriend's life is like. The scenes show the two relaxing in the park as Justin plays his guitar, driving around in his car, watching movies together and romance in the simplest ways. What this means is that if a one wears the Girlfriend perfume, they will be one step closer to being his girlfriend. Yes, this commerical is manipulative because it makes Justins fans believe that they have a chance of being his girlfriend. The odds are that not even one of the thirty million fans will be in such an imaginable position. The subject of the commercial is simply Justin Bieber's girlfriend. The purpose is to tell all of Justin's fan base that if they wear the Girlfriend perfume, they will feel as if they were in the shoes of his girlfriend. It gives his fans who are madly in love with him, the chance to be able to feel how it will be like, as Justin's girlfriend. The speaker in this case is Justin Bieber himself. He is not actually talking in the commercial, instead he is speaking through one of his songs "Boyfriend." The ethos is automatic because of Justin Bieber's voice as he is singing one of his hit singles. A true fan would be able to recognize his voice. This commercial is however mainly depended on pathos because of the desires it causes one to have. The fragrance gives hope and it unlocks the secrets to a beliebers desires. Just by getting a girl to imagine themselves as Justin's girlfriend means that the commercial was effective and will result in a vast sale of the fragrance. A chance to be Justin Bieber's girlfriend.........yes, please!
  


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