On this segmant of The Colbert Report, an interesting controversial discussion takes place. On the cover of the March 2014 edition of Sports Illustrated Magazine, a quite different approach was taken. Since March is Women's History Month, it would have been appropriate to display a highly influential woman on the cover. However most readers did not expect to see Barbie posing for the cover shot. A news reporter claimed that the sole purpose of Barbie on the cover was for the "objectificaton of women." Colbert seems to grasp the concept in a more exotic way. He claims that they are achieving the exact opposite by the "womafacation of object." Using his sarcastic humor, he suggests that a plastic children's toy attracts the wrong kind of male attention. No normal man wants to pick up a swimsuit magazine, used to sexualize women, and think of their little daughters. After a press release with Sports Illustrated they stated that swimsuits are a source of empowerment for women. Colbert retaliated by humoring the fact that all female models loved the feeling of empowerment, when they are replaced by a piece of plastic. The photographer of the shot compliments the poses and the direction taking skills of the doll. As if Barbie had any other choice, then to do as they say. To help the photographer out for next year, Colbert has another "model" ready, with many distinct features, Mrs. Potatoe Head. Go figure.
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